Contact:
Walter Parks
Chief Operating Officer
bebe stores, inc.
(415) 715-3900



BRISBANE, CALIF. – October 31, 2007 – bebe stores, inc. (NASDAQ: BEBE) today announced that it will discontinue buying product with animal fur starting January 2008.

bebe stores, inc. CEO, Gregory Scott, said "bebe's policy regarding fur has always been based on a strong belief in animal rights and the humane and ethical treatment of animals. Over the past year, bebe has gone to great lengths in working with its vendors to ensure that only fur created as a byproduct could be used. Over this same period of time, we are proud to say that we have dramatically reduced the use of animal fur to less than 3% of our product offering and now look forward to completely eliminating animal fur from our orders beginning in January 2008."

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, COLLECTION bebe, BEBE SPORT and bebe O brand names. bebe currently operates 285 stores, of which 206 are bebe stores, 20 are bebe outlet stores, 58 are BEBE SPORT stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.

Posted 10/31/07