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ELIGIBILITY: Contest is open to legal residents of the fifty (50) United States and the District of Columbia and Canada (excluding Quebec), at least 18 years of age. Employees of bebe stores, inc. ("Sponsor") and their subsidiaries, affiliates, promotion and advertising agencies and members of their immediate family (spouse, mother, father, sister, brother, ward, daughter or son) and persons living in the same household of such employees are not eligible to enter or win. Void where prohibited by law. Contest is subject to all applicable federal, state and local laws. This Promotion is in no way sponsored, endorsed or administered by or in association with Instagram.

HOW TO ENTER: During the Contest Period, here's how to enter: (1) Follow @bebe_stores on Instagram. (2) Upload your own original photo on Instagram in accordance with the judging criteria and Contest Guidelines that shows what "New & Now" means to you. (3) Include the hashtag #newandnow and @bebe_stores when you upload your photo. (4) Be sure your Instagram account is set to "public" so that bebe may view your submission.

In the alternative, you may enter by printing your photo and sending it with your full name, mailing address, phone number and email address to: bebe, Attn: New & Now Contest, 10345 W. Olympic Blvd. 3rd Floor, Los Angeles, CA, 90064.

The contest will begin on March 21, 2013, at 10:00 am Pacific Daylight Time ("PDT") and end at 11:59 pm PDT on March 24, 2013 ("Entry Period"). Only one (1) entry per person. All entries must be received during the Entry Period to be eligible to win. We expressly reserve the right to disqualify any entries that we believe in good faith are generated by a so-called spam or automated email program or via scripts and automated submission. By participating, all entrants agree to abide by these Official Rules.

JUDGING: All eligible entries received will be judged by Sponsor and style expert Sydne Style based on the following criteria: creativity of photo uploaded in response to prompt (40%), aesthetic appeal of photo, including how well it works with all other winning photos to create a photo collage (40%) and adhering to contest guidelines (20%). The six (6) entries with the highest scores will be deemed potential winners. In the event of a tie, an additional, "tie-breaking" judge will determine the winner(s) based on the criteria listed herein. Sponsor reserves the right not to award a prize if, in its sole discretion, it does not receive a sufficient number of eligible and qualified entries. Prize awards are subject to verification of eligibility and compliance with these Official Rules. The six contest winners will be announced on or about Friday, March 29, 2013.

Your entry must (1) be completely original; (2) be solely created by you; and (3) not infringe the rights of any third party, including, but not limited to copyrights, patents, trademarks, trade secrets and rights of publicity/privacy. Your entry must not contain any third party trademarks or logos.

Your photograph may not include the identifiable likeness of any person other than you.

Your photograph must be appropriate for audiences of all ages, in sponsor's sole discretion.

Maximum File Size: 5MB

The photograph you submit must be an original photograph for which you own the copyright or have secured the rights to distribute without restriction. By submitting an entry, you agree to be bound by these terms and conditions.

Sponsor may in its sole discretion disqualify entries for which intellectual property claims including those under the Digital Millennium Copyright Act are received and remove any such entry or component thereof from the website. Sponsor reserves the right to eliminate any entry that does not adhere to the Guidelines or the terms and conditions of these Official Rules, uses inflammatory or derogatory language, or that is lewd, obscene, pornographic, contains any nudity or disparages Sponsor, or that are otherwise inappropriate at Sponsor's sole discretion, and any such entry may be disqualified and not posted to (or removed from) the website. All of Sponsor's decisions are final.


Prizes & Approximate Retail Value: Six (6) winners will each receive a $100 bebe gift card (ARV: US $100.00) and each have his or her winning photo featured on bebe's Facebook page, STYLUST blog and Pinterest page. Total ARV of all prizes is six hundred dollars (US $600.00).

Winner must complete all documentation required by Sponsor, including, but not necessarily limited to an Affidavit of Eligibility and Publicity or Personal Release. The value of the prizes set forth above represents the Sponsor's good faith determination of the ARV thereof and cannot be challenged or appealed. Odds of winning a prize depend on number of eligible entries received and relative skills of the entrants. Entries and prizes are nontransferable and cannot be redeemed for cash. No substitutions are permitted, except that Sponsor reserves the right to substitute a prize of equal, lesser or greater monetary value or cash value for any prize. Winner(s) shall be responsible and liable for all federal, state and local taxes on the value of their prize. The results of the contest will be announced on or about Friday, March 29, 2013.

WINNER SELECTION: Winner must claim his or her prize within five (5) business days after the date of notification of such prize. Upon selection, each winner will be contacted via Instagram or email, depending on how the entry was submitted. A contest winner's failure to respond to the prize notification within the specified five (5) business days will be considered such contest winner's forfeiture of the prize and an alternate winner may be selected from the pool of eligible entries. The number of eligible entries received and relative skills of the entrants determines the odds of winning. In the event of a dispute regarding the identity of the person submitting the entry, the entry will be deemed to be submitted by the person in whose name the Instagram or email account is registered. The decisions of the judges are final and binding in all matters relating to this contest.

All prizes offered are being provided "as is" with no warranty or guarantee by Sponsor, either express or implied. Any and all warranties and/or guarantees on a prize (if any) are subject to the respective manufacturer's terms therefore, and winner agrees to look solely to such manufacturer(s) for any such warranty and/or guarantee. No transfer, substitution, upgrade, credit, refund or cash equivalent for prizes is allowed except at Sponsor's sole discretion. Sponsor reserves the right, in Sponsor's sole and absolute discretion, to substitute a prize or prize component of equal or greater value if a prize cannot be awarded as described for any reason. Please allow at least 6-8 weeks for delivery of prizes. If a prize or prize notification is returned as undeliverable, this will result in disqualification and an alternate winner will be selected. All federal, state or other tax liabilities (including income taxes) arising from this contest will be the sole responsibility of each winner.

GENERAL CONDITIONS AND RELEASES: An entrant or winner may be disqualified from the contest if he or she fails to comply with each provision of these official rules, as determined in the sole discretion of bebe stores, inc. bebe shall not be liable for (1) failed, returned or misdirected notifications based on inaccurate information provided by the winner, (2) entries and responses to winner notifications which are lost, late, incomplete, illegible, unintelligible, postage-due, misdirected, damaged or otherwise not received by the intended recipient in whole or in part or for computer or technical error of any kind, (3) any electronic miscommunications or failures, technical hardware or software failures of any kind, lost or unavailable network connections or failed incomplete, garbled or delayed computer transmissions which may limit an entrant's ability to participate in the contest, (4) any technical malfunctions of the telephone network, computer on-line system, computer equipment, software, program malfunctions or other failures, delayed computer transactions or network connections that are human, mechanical or technical in nature, or any combination thereof, including any injury or damage to entrant's or any other person's computer related to or resulting from downloading any part of this contest or (5) any warranty of fitness or merchantability of any prize or the function or operation thereof, which shall be the sole responsibility of the manufacturer of the prize.

Unless prohibited by applicable law, entry constitutes permission to use an entrant's name, photograph, likeness, voice, address (city and state only) and testimonials in all media, in perpetuity, in any manner bebe and/or Sponsor deem appropriate for publicity purposes without any further compensation to such entrant. By entering or accepting a prize in the contest, winner agree to be bound by these Official Contest Rules and to conform to all federal, state and local laws and regulations. When applicable, the winner will be required to execute and return to bebe within five (5) business days an Affidavit of Eligibility and Liability/Publicity Release and complete a skill testing question to be eligible for the prize or an alternate winner will be selected. Winner may be required to furnish proof of identity, address and birth date in order to receive prize.

By entering, an entrant agrees to, indemnify, defend, release and hold harmless bebe, Sydne Style and their parent, subsidiary and affiliated entities, directors, officers, employees, attorneys, agents and representatives from any damage, injury, death, loss, claim, action, demand or other liability (collectively Claims) that may arise from his or her acceptance, possession and/or use of any prize or their participation in this contest, or from any misuse or malfunction of any prize awarded, regardless of whether such Claims, or knowledge of the facts constituting such Claims, exist at the time of entry or arise at any time thereafter. Any person attempting to defraud or in any way tamper with this contest will be ineligible for prizes and may be prosecuted to the full extent of the law. bebe reserves the right to modify the rules of the contest in any way or at any time. bebe reserves the right, in their sole discretion, to cancel or suspend this contest should viruses, bugs or other causes beyond their control corrupt the administration, security or proper play of the Contest.

CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the State of California, USA, without regard to its conflicts of laws provisions. By participating, entrants agree that any and all disputes arising out of or relating in any way to this Contest shall be litigated only in the courts sitting in San Mateo County, CA, USA.

For the winner names, send a self-addressed stamped envelope to: bebe, Attn: New & Now Contest, 10345 W. Olympic Blvd. 3rd Floor, Los Angeles, CA 90064, after and within 6 months of March 29, 2013.

SPONSORS: bebe stores, inc., 400 Valley Dr., Brisbane, CA 94005, USA