bebe Cookie Policy

Effective Date: June 2026

This Cookie Policy (“Policy”) describes the different categories of cookies or similar technologies (“Cookies”) that may be used by Cart.com, Inc. in connection with the bebe site or application you are accessing or using (“Site/Application”) and how you can manage them.

Please note that, to the extent information collected through Cookies constitutes personal data, we process such data in accordance with our Privacy Notice.

What are Cookies?

Cookies are text files containing small amounts of information, which are downloaded to your computer or mobile device by websites/applications that you visit.

Who sets Cookies?

First-party Cookies: When you visit our Site/Application, it asks your browser to store cookies on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us.
Third-party Cookies: We also have Cookies on our Site/Application that are set by third parties. These are Cookies from a domain different than the domain of our Site/Application you are visiting. We use these third-party Cookies for, among other things, our advertising and marketing efforts.

How long will Cookies remain on my device?

The length of time that a Cookie remains on your device depends on whether it is a “session” or “persistent” Cookie.

Session Cookies last until you stop browsing. These are created temporarily. Once you close the browser, all session cookies are deleted.
Persistent Cookies last until they expire or are deleted.

See the section below (“Managing Cookies”) on how to manage Cookies and for more information on removing them before they expire.

How do we use Cookies?

Cookies serve a variety of purposes. They allow us to learn about use of our online services for the purpose of improving services, developing products and services, understanding users’ habits and satisfaction, and improving the functioning of our Site/Application. They also allow us to improve the browsing experience for users by customizing the Site/Application for users, facilitating navigation between webpages, saving content, and remembering users’ preferences.

Types of Cookies we use on our Site/Application and for what purpose

We use the following types of Cookies on our Site/Application:

Strictly Necessary Cookies

These cookies are fundamental in making our Site/Application work. For example, they enable basic functionality such as security and website accessibility. These cookies do not collect or store any personal data.

Analytics Cookies

These Cookies allow us to employ data analytics so we can measure and improve the performance of our Site/Application and provide more relevant content to you. For example, these Cookies may allow us to measure user engagement with our Site/Application and statistics related to our Site/Application. Such information helps us to understand how our Site/Application is used, and to enhance the content, quality, and features of the Site/Application.

Performance Cookies

These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site/Application. They assist us in understanding which pages are the most and least favoured, and how visitors move around the Site/Application. All information these Cookies collect is aggregated and therefore anonymous.

Functional Cookies

These Cookies enable our Site/Application to provide functionality and personalization and they allow the Site/Application to remember choices you make and customised preference settings (e.g., language choices or preferred text size). These Cookies collect anonymous information and cannot track your movements on other sites. If you do not allow these Cookies, then some or all of our Site/Application may not function properly.

Targeting Cookies

These Cookies collect information about your browsing habits to make advertising relevant to you and your interests. They may be set through our Site/Application and/or by our third-party advertising partners. They may be used by those third parties to build a profile of your interests and show you relevant adverts on other sites. These Cookies may collect certain information about your devices, such as unique device identifiers, IP addresses, and browsing activity. If you do not allow these Cookies, you will experience less targeted advertising.

In the below table we list the Cookies we use on our Site/Application, the purposes for which we use them and their lifespan:

Type/Category	Name	Host	Purpose	Duration
Strictly Necessary	_shopify_y	bebe.com	Shopify — persists customer identification across visits.	1 year
Strictly Necessary	_shopify_s	bebe.com	Shopify — identifies the current session for cart and checkout continuity.	30 minutes
Strictly Necessary	cart	bebe.com	Stores the contents of your shopping cart.	2 weeks
Strictly Necessary	cart_sig	bebe.com	Verifies the integrity of the cart contents and prevents tampering.	2 weeks
Strictly Necessary	secure_customer_sig	bebe.com	Authenticates a returning customer who has logged in to their account.	20 years
Strictly Necessary	_secure_session_id	bebe.com	Maintains a secure session across navigation on the storefront.	Session
Functional	_landing_page	bebe.com	Records the landing page a visitor first arrived on for attribution.	2 weeks
Functional	_orig_referrer	bebe.com	Records the original referring URL for attribution and reporting.	2 weeks
Functional	_tracking_consent	bebe.com	Stores your tracking-consent preferences across visits.	1 year
Functional	__kla_id	bebe.com	Klaviyo — identifies a customer profile to personalize email and SMS communications.	2 years
Functional	yotpo_*	bebe.com	Yotpo — manages the reviews widget session and prevents duplicate review submissions.	Up to 1 year
Functional	_dy_*	bebe.com	Dynamic Yield — stores a user identifier for on-site personalization and recommendations.	Up to 1 year
Functional	_ju*, juuid	bebe.com	Justuno — manages popup display frequency and identifies a visitor for personalization.	Up to 1 year
Performance	_ga	bebe.com	Google Analytics — distinguishes unique users by assigning a randomly generated client ID.	2 years
Performance	_gid	bebe.com	Google Analytics — distinguishes users for the duration of a 24-hour reporting window.	24 hours
Performance	_ga_*	bebe.com	Google Analytics 4 — persists per-property session state. The suffix is the GA4 measurement ID.	2 years
Performance	_clck	bebe.com	Microsoft Clarity — persists a Clarity user ID for session-replay and behavioral analytics.	1 year
Performance	_clsk	bebe.com	Microsoft Clarity — links page views within a single Clarity session.	1 day
Performance	MUID, MR, SM	clarity.ms	Microsoft Clarity / Bing — third-party identifiers for analytics and ad effectiveness measurement.	Up to 1 year
Performance	_tw*	bebe.com	Triple Whale — attribution and analytics identifier used to consolidate cross-channel reporting.	Up to 1 year
Advertising	_fbp	bebe.com	Meta Pixel — identifies browsers for advertising and conversion measurement on Meta platforms.	3 months
Advertising	_fbc	bebe.com	Meta Pixel — stores the most recent Facebook click ID (fbclid) when a visitor arrives via a Meta ad.	2 years
Advertising	fr	facebook.com	Meta — used for ad delivery and effectiveness measurement on Facebook.	3 months
Advertising	_gcl_*	bebe.com	Google Ads — conversion-tracking and click-attribution identifiers (_gcl_au, _gcl_aw, _gcl_dc).	90 days
Advertising	_pin_unauth, _pinterest_ct_ua	bebe.com	Pinterest — identifies unauthenticated visitors for conversion tracking and retargeting.	1 year
Advertising	_epik	pinterest.com	Pinterest — third-party identifier used to attribute conversions to Pinterest ad campaigns.	1 year
Advertising	irclickid, IR_*	bebe.com	impact.com — affiliate click attribution and partner-program tracking.	Up to 1 year

Managing Cookies

You can manage or disable Cookies (except for strictly necessary Cookies) at any time by visiting our Cookie management tool available on our Site/Application and here. Browsers are different, so you should refer to the settings menu of your browser for instructions on how to change your Cookie preferences. If you choose not to receive Cookies, our Site/Application may not function properly and certain services may not be available.

To find out more information about Cookies in general and how to manage them, visit the website www.allaboutcookies.org.

Changes to this Policy

Cart.com, Inc. may amend this Policy from time to time. Please observe the effective date at the top of this page to see when this Policy was last revised. Changes to this Policy will be effective when we make available the revised version to our Site/Application.

Contact us

If you have any questions, comments, or requests regarding our use of Cookies or this Policy more generally, please contact us at:

morservices@cart.com
1-877-232-3777
1334 Brittmoore Rd., Suite 225
Houston, TX 77043